How It Works

Selling in healthcare is complex but lead-gen doesn’t need to be.

Most sales teams in healthcare rely on personal networks and warm intros. These run out quickly and usually lead nowhere.

You’re making direct investments in senior sales talent but these folks don’t want to spend their time prospecting, and often don’t know how.

The big cost comes comes from carrying your entire company waiting for pipeline that will never come.

HBG hires, trains, and manages SDRs who understand healthcare and the life sciences. It takes an SDR ~6 months to be fully ramped in healthcare. Our partners typically land their first intro meeting within 2 weeks of launch.
This is not the spray and pray you see with most generic marketing agencies. We understand healthcare and work with you to target decision-makers who actually need what you sell. 70% of our meetings convert to qualified opportunities.
We don’t push products. We open conversations with value-first outreach that speaks to real pain-points; so prospects want to talk.
Warm intros from networks dry up fast. We build sustainable pipeline by surfacing solution specific demand.

Most teams are shocked how fast they can build a strong pipeline once they start focusing on prospecting.

✔ More quality conversations with the right buyers

✔ More predictability in your pipeline

✔ More deals closed - without leaving growth to chance

Execution: SDRs run value driven outreach and book meetings.
Handoff and Optimization: You take the high-quality meetings and own the sales opportunities. We continue to refine for even better results.
Worried about brand reputation? Our SDRs are trained and managed by experienced healthcare sales leaders who understand how to have the right conversations.