CASE STUDY
Pipeline to Payday:
How 17 Meetings Revitalized This Business and Helped to Sell it!
HBG Customer selling into pharma had a good brand but neglected its outbound efforts for several years.
The sales team wasn’t selling. They were waiting. No pipeline, no deals. Just hoping something would come in.
With no pipeline and negligible revenue, the future looked bleak. Sales leaders had deals to close; just no way to find them.
Here’s the real problem: Pharma buyers aren’t hunting for vendors. They’re too busy. If you’re not in front of them, you don’t exist. The fastest way to get traction isn’t waiting for inbound.
It’s going straight to the people feeling the pain you solve.
Meetings
Cumulative
Results
HBG booked >20 meetings in <4 months
We cut through the noise with messaging that spoke to real problems; not just product features. The result? Over 20 meetings in 4 months and real sales traction
With a proven ability to generate demand, the company became a far more attractive investment
Pharma buyers aren’t looking for you. They’re solving their problems with or without you. If you’re not in front of them, you don’t exist.