CASE STUDY


Radix had the Product. HBG Built the Pipeline.

Radix Health brought in HBG to launch a new solution to help Specialty Provider Groups and Revenue Cycle Management companies improve reimbursement from OON claims.

Radix’s CEO was drowning in deals but future growth was at risk. Without a full pipeline, every missed conversation meant lost revenue and market share.

Meetings/deal closing

Holidays

Results

  • HBG booked 7 meetings in 3 months with target customers

  • Radix closed 2 deals from these meetings resulting in >$600k ARR

  • 80% of HBG meetings converted to qualified pipeline, confirming market demand

Business Impact

Meetings weren’t just about pipeline. The learnings shaped Radix’s entire go-to-market strategy

  • Specialty providers = Fast deals, big need, want full service

  • Health systems and RCM Companies = Huge deals, slower cycles, prefer SaaS model

  • Radix now has a clear roadmap for scaling, backed by real sales data

Your next stage of growth is waiting in the right conversations. If you’re not in the room, your competitors are. Let’s fix that, before they close your deals instead.