About Us
Built by Healthcare Operators, Not Just Salespeople
Selling into healthcare is tough.
Buying cycles drag. Decision-makers are insulated. Generic pitches disappear into the void.
That’s why Health Biz Growth exists.
To build a smarter outbound engine for healthcare and life sciences sales teams.
A Proven Track Record in Healthcare Sales
In the last 18 months, HBG has delivered:
70+ qualified sales meetings with healthcare decision-makers
Over $1.5 million in direct bookings for our clients
A repeatable outbound motion for companies selling into healthcare and the life sciences
We Built the System We Always Wanted
Before starting HBG, Paddy Owens spent over a decade leading commercial strategy, finance, and operations at companies ranging from seed-stage startups to market leaders.
In every role, the same problem appeared.
Senior sales leaders waited for introductions. Warm intros dried up. Pipeline stalled. Revenue forecasts slipped further out of reach.
So we built the system we wished we had.. a specialized outbound engine designed for healthcare and life sciences sales.
This isn’t spray-and-pray marketing. It’s targeted prospecting and value-driven outreach that puts your solution in front of decision-makers with urgent, unsolved problems.
More Than Meetings: A Pipeline You Can Plan Around
We combine hands-on commercial leadership experience with the operational rigor of a finance exec.
That means you don’t just get meetings.
You get a predictable, scalable pipeline. One you can forecast, plan, and grow around.
Why HBG Works
We don’t just understand sales.
We understand how healthcare buyers think.
We’ve been in the room. We’ve built and sold healthcare solutions ourselves. We know the compliance hurdles, the budget cycles, and the internal politics that make or break deals.
That’s why HBG delivers:
Better-fit meetings.
Higher conversion rates.
More predictable pipeline
Let Your Sales Leaders Close: We’ll Feed the Funnel
Your senior sales leaders should be working deals, not chasing leads.
HBG handles the top of the funnel, so your closers can focus on closing.
Healthcare Sales Is Different.
So Is HBG.
If your pipeline depends on hope, hope someone will introduce you to the right buyer, hope your next conference uncovers a lead, it’s time for something better.