CASE STUDY
Unknown to Pharma Player:
How 34 Cold Meetings Led to $1m+ in Revenue in 14 months
HBG's Customer was launching a new solution for the life sciences with no previous track record or brand awareness in this space.
Meetings
Cumulative
Intro Meeting Resulted in Signed Contract
Results
Deal sizes $250k - $1m+
3 deals closed with Top 20 Pharma as a direct result of outbound lead gen
34 intro meetings with ICP
~70% of intro meetings converted to qualified opportunities